You Turn Me On, I'm A Radio

All the music, all the time

Feb 14th, 2011 | By Paul Moth | Category: Arts


The international music industry reported further losses in 2010 and the situation for 2011 looks even bleaker.

“We no longer control the agenda,” says Dwazille LaBroque, spokesperson for ACME Recording Companies, an umbrella organization for the largest industry players. “Across the board, we recorded less, produced less and sold less than ever before.”

But the big companies, long seen as standing for “music business” at the expense of “music,” are not alone. Digital download services, which in 2007 and 2008 represented the future of music, also saw a drop-off in business.

“People are getting their music elsewhere now,” hints Berens Berhends of Download This, a delivery system for music and musicians considered outside the mainstream. “MP3s and other forms of downloadable music have been overtaken.”

A new form of music transmission appears likely to wash away all other recorded media. It stands as the next great hurdle – and perhaps the next great hope – for the music industry.

Enter the mp33.3.

mp3 and mp4 formats will soon join the “8-track and the compact disc on the rubbish heap” of delivery systems, says Berhends.  Flash drives will be “flushed away” as a new era dawns.

MP33.3s have a unique advantage over all other forms of recorded and salable music. In a scientific advance as important as the discovery of the assembly line, mp33.3s use brainwaves as a transportation and delivery system.

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Although currently a private transmission system and little understood (the creators of the mp33.3 have been closely guarding their identities, protocols and location), mp33.3 is causing quite a stir.

For the first time, listeners will experience music as  musicians do, inside their own head. They will link directly to the consciousness of  their favorite, or any, artist. No more amplifiers, speakers or earbuds. The music is in you.

Subscribers will tune in to the brainwaves of their favourite artists and hear pieces in all phases of their creation – from a simple three- or four-note melody with scattered thoughts for a verse or chorus right on through to the completed work.

“That you can be there when the inspiration strikes, say, Neil Young or Joni Mitchell, right through to the moment when they say 'that's it, that's a keeper,' well, you can imagine this is priceless,” says Berhends.

The future for the mp33.3 format appears boundless. Advanced study shows that the brainwaves of dead musicians can be accessed from samples of their DNA and will provide source material enabling users of mp33.3 to hear the music those long-dead artists might have created, had they lived.

meTunes has already logged over one million reservations on mp33.3 downloads for Jim Morrison, Stan Rogers and Karen Carpenter when they become available.

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